Kevin
Higginbotham
Territory: Central
Kevin’s results-driven leadership combines win-win recommendations with exceptional customer service and follow-up. Recent highlights in his 20-year career include helping Coushatta Casino Resort introduce “The Rez” sportsbook and spearheading a dramatic digital signage and IPTV upgrade that solidified Coushatta’s reputation as Louisiana’s premier gaming destination.
Dan
Jared
Territory: West
During his 6-year tenure at Alpha, Dan Jared has managed many casino-related projects, including comprehensive interior and exterior LED solutions and new in-room guest entertainment solutions for Muckleshoot Casino Resort in Washington State. Dan’s commitment to meeting client needs has been instrumental in making Alpha a casino industry leader.
Lance
Hutchinson
Territory: East
An expert in IPTV and digital signage systems, Lance has brought countless casino experiences to life. His 33+ years of industry experience spans business development, strategic partnerships, software & hardware integration, competitive analysis, content management, digital signage systems and hardware, control systems, emerging technologies, and IPTV.
Where to find Alpha at G2E 2025.
The Alpha booth is centrally located on the upper level of the Venetian Expo in Booth 2230.
