Casino Property Assessment

Discover your next best opportunity

Every property has untapped potential. Our assessment helps you see where you could go next.
  • Benchmark your guest experience, operations and technology
  • Identify high-impact opportunities for growth
  • Get a customized report with actionable next steps

Strategies that drive better experiences

Great guest experiences begin long before technology decisions are made. Browse ideas, industry trends and success stories that can help you reimagine every space across your property—from arrival to departure.

Case Studies

Real projects. Real possibilities.

From the sportsbook to the suite and everything in between, Alpha designs and delivers connected environments that improve the guest experience.

Explore how we’ve helped operators transform every space that matters.

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Our Partners

Our Team

Leveraging deep experience and industry-leading expertise, Alpha’s consultative technology experts have enabled casinos to bring their vision to life in more than 500 integrations across 125+ properties.

Kevin
Higginbotham

Territory: Central
Kevin’s results-driven leadership combines win-win recommendations with exceptional customer service and follow-up. Recent highlights in his 20-year career include helping Coushatta Casino Resort introduce “The Rez” sportsbook and spearheading a dramatic digital signage and IPTV upgrade that solidified Coushatta’s reputation as Louisiana’s premier gaming destination.

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Dan
Jared

Territory: West
During his 7-year tenure at Alpha, Dan Jared has managed many casino-related projects, including comprehensive interior and exterior LED solutions and new in-room guest entertainment solutions for Muckleshoot Casino Resort in Washington State. Dan’s commitment to meeting client needs has been instrumental in making Alpha a casino industry leader.

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Lance
Hutchinson

Territory: East
An expert in IPTV and digital signage systems, Lance has brought countless casino experiences to life. His 33+ years of industry experience spans business development, strategic partnerships, software & hardware integration, competitive analysis, content management, digital signage systems and hardware, control systems, emerging technologies, and IPTV.

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