Muckleshoot Casino Resort

Project Overview

The Muckleshoot Indian Tribe chose Alpha to provide digital signage worthy of a five-star property. Explore how we leveraged the latest technology and up-to-the-minute expertise to realize the Tribe’s vision down to the last pixel.

Square Feet Exterior Display
Visibility from the Interstate
Synchronized Pixels Across 3 Archways

Project Details

Muckleshoot Indian Tribe

Auburn, Washington

157,000 sq.ft.

Facility integration
Fabrication & installation services
Cable infrastructure
Audiovisual & control systems
Specialty audio
Digital communications & media walls
Testing & programming
Service & support


Energy. Spectacle. Stopping Power. The Muckleshoot Resort Casino chose Alpha for digital signage that befit a world-class gaming, entertainment and resort destination. But more than that, it needed a partner capable of communicating the character, commitment and pride of the project’s stakeholders: the Muckleshoot Indian Tribe. A massive, three-year undertaking, the project was divided into two parts. Phase 1 encompassed upgrades to the existing casino facilities, including an LED-crowned porte-cochere at the main entrance, along with a dramatic, LED-illuminated entry path from its parking facility. Phase 2 includes the ground-up construction of an 18-story luxury hotel tower featuring a 96-foot-high LED exterior display. Integral to components in both phases were control systems capable of displaying dynamic, custom content that intermixed promotional imagery with art and nature scenes reflective of the Tribe’s heritage.


The renovated and expanded casino promises a unique experience – and the complex’s two entryways are the first two design elements to deliver on it. The initial portion of Phase I involved the installation of digital signage along inclined, arched walkway from the garage to the casino: the principal point of egress and ingress for most visitors. Guests pass under a series of LED-lit archways, each driven by Alpha’s Scala digital signage system. For guests arriving at the main entrance, the excitement begins the moment they look up. Cut into the ceiling of the porte-cochere is a 40-foot by 50-foot oval LED display, half of which extends into the casino lobby, where two 165-inch wall displays and five LED-wrapped pillars welcome visitors with custom, synchronized content. The second phase of the project takes digital signage to a whole new level – 11 of them, actually. Extending from the 7 th to 18 th floor of the 400-room hotel tower, a 96-foot by 35-foot, 3,360
square foot exterior LED display
is visible all the way to the Interstate, six miles away from the property. Phase 2 also includes twin 35-foot by 16-foot LED marketing displays near the roundabout.


For the Muckleshoot Indian Tribe, choosing Alpha for Phase I was something of a gamble. After all, they had never worked with Alpha on LED design and installation prior to this project. But awarding Alpha the contract for Phase II? They viewed that as a sure thing based on the Alpha teams’ follow-through, attentiveness, collaboration and project-management acumen during the first half of the renovation and expansion. Projects of this complexity typically involve owner representatives, a general contractor, electrical contractor, AV team, and executive leadership in addition to a myriad of subcontractors. Alpha’s accessibility and responsiveness to all stakeholders both sped and simplified construction. Perhaps most exciting: By successfully bringing the Tribe’s vision to life, Alpha prompted leadership to think even bigger for the future. In the Muckleshoot Casino Resort, the Tribe has created not just a testament to who they are, they’ve laid a cornerstone for who Muckleshoot aspires to be.