Culminating a Multi-Year Collaboration, Alpha Celebrates the Grand Opening of Sphere in Las Vegas

September 29, 2023
2 min read

Selected to design and integrate the IP-based control room for Sphere, Alpha celebrates the grand opening of a performance venue unlike any in the world.

EDEN PRAIRIE, Minnesota, Sept. 29, 2023 – ALPHA, a leading technology integrator that creates exceptional and captivating experiences, joins the entire music and entertainment world in celebrating the opening of Sphere, whose IP-based control facility ALPHA designed and integrated over a several-year period.

“Clients come to ALPHA to transform their vision into reality, and we’re thrilled to have played a role in bringing Sphere to life,” says Kevin Groves, CEO of ALPHA. “Being asked to create the control center for perhaps the most technologically sophisticated entertainment venue on the planet is an enormous honor.”

The exterior of Sphere captured the world’s attention the moment its 580,000 sq ft LED “exosphere” was illuminated. When U2 performs at Sphere’s inaugural event on September 29, the world will discover an equally astounding interior.

Features include a 160,000 sq ft LED “media plane” (as large as four football fields) that wraps over and behind the audience. Behind the display, 168,000 speakers deliver incredible sound through beamforming and wave field synthesis technologies. Audiences of up to 20,000 people also experience 4D atmospheric effects including steam, scent, and wind.

“Sphere is a ‘world’s first’ facility, and this project provided our team with an unprecedented opportunity to exercise our talents,” says Jeff Volk, Executive Vice President, Strategic Accounts, Sports & Live Events at ALPHA. “The sheer scale of it made this our biggest undertaking yet.” Built at a cost of $2 billion+, Sphere is the most ambitious entertainment venue in Las Vegas history, beating out the $1.9 billion Allegiant Stadium – which ALPHA also played a significant role in the integration of the control room.

“It’s going to be the thrill of a lifetime to see several years of work come to life when U2 take the stage at Sphere,” adds Volk, “and we’re excited to have staff there to support the event.”


ALPHA translates visionary ideas into exceptional and captivating technology experiences. Combining end-to-end capabilities with relentless client focus, ALPHA is a multi-industry master who continuously expands the boundaries of what’s possible in markets including sports and live entertainment, esports, casinos, broadcasting, corporate, government, education, and more. ALPHA was founded in Minneapolis in 1970 and has grown to become one of America’s premier broadcast and digital solutions providers by enabling our clients to Experience Possible™.

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Karen Kleindl, EVP of Marketing & Sales
[email protected]
M: 612-803-7267

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Evan Davis
Evan Davis
Marketing Manager at Alpha