Alpha asserts leadership in cloud production with hiring of Luke Potter as Cloud Solutions Manager
Welcoming Luke Potter to its cloud production team, Alpha advances a strategy to deepen and extend its cloud solutions expertise across markets.
EDEN PRAIRIE, Minnesota, October 23, 2024 – Alpha announces the hiring of Luke Potter as Cloud Solutions Manager. Formerly a senior cloud architect for media and entertainment at Amazon Web Services, he will be instrumental in bringing Alpha’s cloud production expertise to diverse markets.
Alpha is a leading technology integrator that partners closely with clients to understand their vision and transform it into innovative technology solutions that create exceptional experiences. As the live production experts for on-premise and cloud, Alpha will leverage Potter’s talents to help clients thrive in a rapidly evolving technology landscape where speed, scalability, and agility are essential to success.
“Investment in top-tier talent has made Alpha an industry leader, and Luke Potter’s knowledge and experience will further accelerate our growth strategy,” Says Kevin Groves, CEO of Alpha.
“Complemented by other recent additions to our live production team, his hiring demonstrates our commitment to our customers and this space.”
During his tenure at Amazon Web Services, Potter worked to bring cloud production innovations to clients including ESPN, Fox, NBC Sports NASCAR, NHL and the PGA Tour. “Industry firsts result when you approach each challenge with an ‘I wonder / What if? / Let’s try’ mindset,” says Potter. “Backed by the expertise and resources of Alpha, I look forward to charting many more firsts for our clients.”
Cloud production is already a reality, utilizing software from vendors such as Ross, VizRT, Evertz, Riedel, Grass Valley, Audinate, TAG, Solid State Logic, Gallery Sienna and many more. According to Potter, “We are at the beginning of a transformative era in our industry. From live sports and news to distribution, editing, ingest and archiving, there are immense opportunities to develop scalable, robust cloud solutions that empower our customers – enabling them to create and distribute content with greater agility and speed.”
In his position as Cloud Solutions Manager, Potter will be integral to the planning, implementation and management of Alpha’s growing array of cloud solutions. “Luke brings a powerful vision in cloud strategy development and plan management along with proven capabilities in technical oversight, team leadership and more,” says Alpha CEO Kevin Groves. “Industry leaders trust his expertise and judgment, and we are thrilled to provide a platform for Luke to show our clients how cloud production can make their vision possible.”
About Alpha
Alpha translates visionary ideas into exceptional and captivating technology experiences. Combining end-to-end capabilities with relentless client focus, Alpha is a multi-industry master who continuously expands the boundaries of what’s possible in markets including sports and live entertainment, esports, casinos, broadcasting, corporate, government, education and more. Alpha was founded in Minneapolis in 1970 and has grown to become one of America’s premier broadcast and digital solutions providers by enabling our clients to Experience Possible™.
