Churchill Downs Triple Crown Room

Project Overview

Located on the 5th floor with stunning views of both the track and paddock, this exclusive dining and viewing environment provides full-service hospitality along with an electric atmosphere for a memorable experience. Alpha helped install a large-scale LED video wall and additional displays in this area that allow guests to watch the track action from anywhere in the Triple Crown Room. 

20ft x 11ft
16:9, 1.9mm 4K, LED video wall for single and quad feed viewing
EZTV IPTV backend endpoints for additional scalability
QSC control panel for easy preset room controls

Project Details

Churchill Downs

Louisville, Kentucky

Concept Design
Installation Services
Testing & Programming

Project Engineer
John Pilzner

Lance Hutchinson



As a part of Churchill Downs’ ongoing renovations leading up to the 150th running of the Kentucky Derby, Alpha was asked to enhance the technology infrastructure in the ultra-premium Triple Crown Room. The goal was to provide an unparalleled viewing experience for Churchill Downs’ highest-value guests.


The Alpha team installed a 20-foot by 11-foot LED video wall with 1.9mm pixel pitch on the main wall of the space that could function as one large display or could be split into four separate zones to show multiple feeds from around the venue. Additionally, Alpha replaced the exisiting audio system and installed a QSC control system with a wall touch panel that allows staff to easily configure preset room controls with the touch of a button.


Alpha was able to tap into the VITEC IPTV system that had been installed during the renovation of the First Turn Club and allow additional displays in the common areas to be connected to the same IPTV system. This achieved the project’s objective of enabling guests to view track action from anywhere within the venue, enhancing the viewing experience.

"We were asked to create a premium viewing experience for VIP guests in the Triple Crown Room. Using Primeview displays and the VITEC IPTV system, Alpha delivered an immersive video solution worthy of the venue and its guests."

Lance Hutchinson
Vice President - Digital Signage, Alpha