Churchill Downs Race + Sports Book

Project Overview

In 2023, Governor Beshear of Kentucky made history by placing the very first bet at the newly opened Churchill Downs Race & Sports Book to commemorate the opening day of retail sports betting in the Commonwealth of Kentucky. Alpha worked with Churchill Downs to bring their vision to life in a facility that further distinguishes the most famous horseracing track on the planet.

Primeview LED video wall for immersive guest experiences
additional HD displays for live race results and odds updates
fully integrated QSC control system for IPTV, video wall and HD displays

Project Details

Churchill Downs

Louisville, Kentucky

Facility integration
Fabrication & Installation
Testing & Programming

Project Engineer
Michael Ford

Lance Hutchinson



The legalization of sports betting within the state of Kentucky allowed Churchill Downs to embark on a project to enhance their existing live racing room and convert it into a state-of-the-art Race and Sports Book. As their long-time integration partner, Alpha was there to help deliver an experience befitting the most celebrated horseracing track in the world.


Alpha installed a Primeview 27ft-wide 1.9mm, 4K LED video wall that allowed for up to eight inputs to be shown at time. They also worked with VITEC to connect an EZTV IPTV backend with 45 endpoints for video audio that helped display the 28 additional displays within the space. These displays were also set up with a DirecTV Com3000 system with 138 HD channels, allowing Churchill Downs’ guests to never miss a second of action.


The Churchill Downs Race & Sports Book informs and entertains patrons with immersive power and excitement while enabling staff to control the technology comprehensively and easily. The QSC control system installed by Alpha allows for easy preset room controls, along with a one-button, whole-room power down. In addition to simplifying operation, Alpha’s solution allowed the venue to earn LEED certification, advancing Churchill Downs’ eco-friendly initiative.

“ Alpha’s objective for the Race & Sports Book was to create an engaging, modernized customer experience that was also easy for operators to control. Adding onto the strong base of the VITEC IPTV platform helped us deliver on all our goals.”

Lance Hutchinson
Vice President, Alpha