Churchill Downs Paddock Club + Jockey Club Suites

Project Overview

One of the final projects Alpha helped design prior to the epic 150th running of the Kentucky Derby in May 2024 was the renovation of the Paddock Club and Jockey Club Suites at Churchill Downs. These luxury viewing environments provide unprecedented access to horses and jockeys while offering a stunning view of the legendary horseracing track.

425
displays throughout the facility and suites
100
total suites with 2-4 displays per suite
125+
IPTV channels for TV, live racing, and odds

Project Details

Client
Churchill Downs

Location
Louisville, Kentucky

Services
Concept Design
Engineering
Installation Services
Commissioning
Testing & Programming

Project Engineer
John Pilzner

Sales
Lance Hutchinson

 

VISION

Consisting of viewing suites and common areas, the Paddock Club & Jockey Club Suites cater to an elite segment of guests. Churchill Downs wanted to provide the best possible viewing experience not only for horseracing enthusiasts, but also for their family members and guests. To carry out its vision, Churchill Downs engaged longtime partner Alpha to design a solution that combined ease of use with customizability of content.

EXPERIENCE

A key focus of this project was to enable guests in viewing suites to tailor video content to their needs by controlling each display separately. To that end, Alpha installed 2-4 displays per suite, transitioned the legacy QAM AV technology to the VITEC EZTV system of IPTV, and enabled control via touch panels and tablets. Families with young children could use a monitor to show cartoons, for example, while other guests watched live race feeds or news updates among a wide variety of other content. In addition, Alpha installed displays throughout the common areas so that guests could follow the action wherever they were within the Paddock Club & Jockey Club Suites.

POSSIBLE

VITEC’s IPTV system not only enables guests to enjoy a wide range of content, it provides a superior user experience. One example: Live feeds that once had a two-second lag now have an imperceptible 0.25-second delay. In addition, each suite features more powerful, yet simplified, operational control. From an operational standpoint, Alpha’s solution allowed Churchill Downs to transition seamlessly from QAM to IPTV in a manner that was seamless, predictable and cost-effective.

"VITEC’s EZTV platform made it quick and easy for us to add 450+ displays right before the 150th Derby. Outfitting the suites and the common areas with an awesome fan experience & easy to control system."

Lance Hutchinson
Vice President - Digital Signage, Alpha