Big Impact. Smarter Investment.
When Oceans Casino Resort sought to upgrade a prominent display along one of its busiest gaming floor corridors, the team turned to Alpha, a trusted partner from previous technology projects.
Located near a promotional kiosk in a heavily trafficked hallway, the existing display had become an underutilized asset. Oceans envisioned a larger, more dynamic digital canvas capable of showcasing casino promotions, winner announcements and upcoming sporting events. The installation needed to enhance the guest experience while giving the marketing team greater content flexibility.
Alpha collaborated with Oceans’ internal facilities team to transform the highly visible space. Together, they delivered a solution that balanced performance, durability, and cost while addressing the unique architectural challenges of the existing environment.
The Challenge
Oceans Casino Resort wanted to replace the outdated display with a larger LED video wall capable of supporting promotions, live sports, digital advertising and guest communications. Located near the casino’s restrooms and promotional kiosk, the existing display occupied a highly visible location but lacked the scale and visual impact needed to capture guests’ attention.
The existing wall introduced another unique challenge in that it featured a convex curve. Unlike flat walls, convex installations require flexible LED panels and custom-built cabinets that follow the precise angle of the wall. As the display curves outward, the spacing between individual pixels increases, making the image appear less uniform unless a much finer pixel pitch is used. The combination of specialized materials and custom fabrication would have significantly increased the project cost.
The Alpha Approach
Alpha partnered closely with the Oceans team to develop a practical, collaborative deployment strategy. Rather than replacing the curved architecture with specialized LED technology, the property’s internal carpentry team flattened and prepared the wall while Alpha focused on design and implementation. This collaborative approach allowed Alpha to focus on integrating the system while Oceans completed the site preparation, reducing both project cost and installation time.
Integrated with NovaStar processing and the property’s Populo digital signage platform, the new display provides Oceans with a flexible communications platform capable of supporting a variety of content from a single, centralized location.
A Canvas for Opportunity
To stay within budget, Alpha’s experts recommended an approach that would preserve the project’s visual impact while leveraging the expertise of the property’s in-house construction team. The result was a solution that could withstand constant guest traffic while remaining easy to service over the long term.
Alpha specified a Primeview Chip-on-Board (COB) LED video wall featuring approximately 200 display modules with a 2.5 mm pixel pitch—ideal for the typical eight-foot viewing distance within the corridor. The COB technology fills the spaces between LEDs with a protective resin layer, making the display more resistant to accidental impacts, easier to clean and less susceptible to pixel failures in a high-traffic public environment.
The Result: A Collaborative Solution with Lasting Impact
Alpha deployed a large-format Primeview LED video wall that transformed an underutilized corridor into one of the property’s most engaging visual destinations. Positioned along a high-traffic pathway, the display captures guest attention while supporting promotional messaging, casino marketing campaigns and winner recognition throughout the day.
The new LED wall immediately became one of the most visually engaging features along Oceans Casino Resort’s gaming floor. Executives and guests have responded positively to the installation, noting its ability to command attention while creating new opportunities for guest communications.
Beyond the visual transformation, this project demonstrates Alpha’s collaborative approach to integration. By leveraging the strengths of Oceans’ internal team, Alpha reduced project costs by approximately 25 percent while creating a flexible communications and guest experience solution built for long-term engagement and future growth.
