One Partner. One Complete Experience.
When the University of St. Thomas set out to build the Lee & Penny Anderson Arena, the vision was a facility designed to support Division I athletics, campus-wide events, premium fan experiences, and new revenue opportunities within a single, connected environment.
To bring that vision to life, they needed a partner capable of delivering an end-to-end technology solution that extended from the arena to the control room, practice facilities, lounges, outdoor spaces and more.
They chose Alpha.
The Challenge
The arena was designed with a mix of systems and vendor technologies, creating an opportunity to further unify control and enhance the overall user experience.
With tight timelines tied to opening day and tariff-driven supply chain disruptions, the margin for error was slim.
The Alpha Approach
Instead of treating each solution independently, Alpha redesigned the system so all technology worked together seamlessly.
The team worked closely with construction, engineering, and the client to adapt to meet deadlines without compromising the integrity of the system.
One System, Every Environment
Alpha delivered an end-to-end integration across every major environment in the facility, ensuring that fans, sponsors,
athletes, and students all experience the same level of quality, consistency, and ease of use no matter where they are.
Main Arena
Practice Facilities
Team Spaces
Training Areas
Premium Spaces
Public Areas
The Result: A Unified Experience Across Campus
Fully Integrated Broadcast and Production
Alpha designed and deployed both primary and secondary control rooms to support high-level production.
Production feeds connect directly to arena displays, IPTV distribution, audio systems and premium spaces; enabling live game production, simultaneous events, and content distribution across the University.
Environments Designed to Impress Recruits
Alpha also designed and deployed integrated systems across all team spaces, including:
- Locker rooms and player lounges
- Film review and meeting rooms
- Training and therapy areas
- Weight rooms and performance spaces
IPTV and Digital Experience
To unify content delivery across the facility, Alpha implemented a fully integrated IPTV and digital signage platform.
This system enables:
- Live broadcast distribution to displays across the venue
- Integration with menu boards and point-of-sale systems
- Consistent branding and messaging across all spaces
Campus-Wide Audio
Alpha extended the system beyond the arena itself by enabling campus-wide connectivity through a Dante audio network.
This allows the University to:
- Share audio between venues
- Connect multiple control rooms
- Distribute production resources across campus
- Operate separate facilities as a unified system
The Result: A Flawless Opening
When the doors opened for the arena’s first event, every system performed exactly as intended.
By bringing broadcast, AV, IPTV, and experiential systems together under one unified strategy, Alpha eliminated complexity and unlocked performance at every level. The Lee & Penny Anderson Arena is proof that when everything is connected, everything works better. For organizations looking for a single partner to deliver it all, Alpha sets the standard.
