Advancing Growth Strategy, Alpha Welcomes Mason Pierce as Sales Engineer for Live Production
Further strengthening its leadership in live production solutions, Alpha hires industry veteran Mason Pierce as Sales Engineer – Live Production.
EDEN PRAIRIE, Minnesota, October 3, 2024 – Alpha announces the hiring of Mason Pierce as Sales Engineer – Live Production. He will play a critical role in bringing Alpha’s cutting-edge live production solutions to markets including broadcast television, corporate, education, government, house of worship, and sports. Alpha is a leading technology integrator that partners closely with clients to understand their vision and transform it into innovative technology solutions that create exceptional experiences.
“Mason Pierce will be a powerful catalyst to advance our growth strategy,” says Kevin Groves,
CEO of Alpha. “He joins an accomplished team that has made Alpha an acknowledged leader in live production solutions, and Mason’s combination of proven expertise and passion for service will be integral in extending our leadership in a variety of under-served verticals.”
Prior to joining Alpha, Pierce held the position of Vice President of Broadcast Engineering at Key Code Media, and before that he served as a senior video producer for the Chicago Tribune Media Group. “Beyond Alpha’s best-of-breed resources and talent, what drew me to this company is the way it works with clients. Alpha invests in being the partner they need to realize their vision. I thrive in an organization that is passionate about their customers and committed to providing solutions that address their unique needs, and at Alpha I feel 100% supported in that mission.”
In his position as Sales Engineer – Live Production, Mason will play a critical role in designing and proposing systems that enhance live broadcasts, events, and streaming productions for a wide range of markets. More than that, he will be instrumental in evolving Alpha’s current processes and capabilities to ensure clients can take full advantage of emerging technologies and implementation strategies.
“I’m tremendously excited to bring Alpha’s capabilities to markets that are often under-served by the industry giants,” says Pierce. “Alpha already leads in providing live production solutions for sports. My background in broadcast media, entertainment, corporate, education and other verticals will help us extend our expertise to markets that can benefit dramatically from our live production solutions, not only in on-prem, but in remote and cloud live production.”
The addition of Mason Pierce to the Alpha team follows the recent hiring of sales executives
Foster Naylor and Michael J. Foley – both experienced sales leaders with expertise in live
production solutions. “There’s more to come, too,” says Alpha CEO Kevin Groves. “We’re
growing a team that will only accelerate our growth in this critical sector.”
About Alpha
Alpha translates visionary ideas into exceptional and captivating technology experiences. Combining end-to-end capabilities with relentless client focus, Alpha is a multi-industry master who continuously expands the boundaries of what’s possible in markets including sports and live entertainment, esports, casinos, broadcasting, corporate, government, education and more. Alpha was founded in Minneapolis in 1970 and has grown to become one of America’s premier broadcast and digital solutions providers by enabling our clients to Experience Possible™.
MEDIA CONTACT:
Karen Kleindl, EVP of Marketing and Sales
Alpha
[email protected]
M: 612-803-7267
