Energizing the Casino Guest Experience with LED Tickers
Scrolling communication commands casino guests’ attention
LED tickers deliver live-streaming excitement to the casino floor, and today they do the job better than ever before thanks to advances in display and streaming technology. From their dramatic visual appeal to their ability to impart a wide range of information in an attention-grabbing scroll, the impact on the casino guest can’t be overstated. To make sure you’re up to date with the new generation of LED tickers, let’s examine their ever-more-pervasive impact on the casino environment.
Enhancing the casino atmosphere
A primary goal of audio-visual integrations in casinos is to create and amplify the perception of luck and winning – the possibility that at any moment a payout could be yours. Delivering this level of excitement depends on making the most of every space, every moment, every opportunity. LED Tickers – which communicate with “breaking news” urgency – are an essential element to immersing guests in the casino experience.
What’s different compared to years past is the growing flexibility and heightened visual impact of LED technology along with the ever-broader range of messaging that tickers can display. Today’s LED tickers can be almost any length – from an average of 30+ feet to hundreds of yards (in sports environments). Tickers can run on both the inside and the outside of corners. Custom angles post no obstacles to LED, nor do concave, convex, and snaking surfaces. You can also wrap a ticker on a circular, elliptical, or oval surface in a tight radius. In addition, LED tickers can be ceiling-mounted in open spaces, and can be mounted vertically or horizontally, too. Wherever you have the need, LED tickers open up new opportunities for casino guest interaction.
Just as important as the medium is the message, and LED tickers communicate with attention-grabbing power. From sports scores to breaking news headlines, scrolling text has an inherent urgency.
Fostering engagement via real-time updates and news
This gets at the very essence of LED tickers. Take sportsbooks, where tickers are used to display live sports scores, odds, betting lines, propositions, fantasy scores, hires and fires, trades, recaps, and breaking sports news.
For the Coushatta Casino Resort’s “The Rez Sportsbook”, Alpha brought the experience to life with a 30-foot, 1.5mm Planar LED wall and custom sports ticker display, plus a 70-foot curved sports ticker outside the venue.
LED tickers also work in concert with other visual and audio integrations to showcase jackpot amounts and payouts. (“Breaking news: a lucky guest just won a $25,000 progressive slots jackpot!”) News delivered in this manner builds anticipation and excitement among visitors, reminding them of the ever-present possibility of good fortune.
Providing promotional information and guest guidance with LED tickers
Since LED tickers can be almost any length and formatted to fit almost any space, they can transform “dead zones” into valuable communication venues that alert and guide guests to a wide range of casino amenities. Tickers can remind casino guests of the imminent start time of a performance, highlight signature food and drink offerings, and promote additional casino, resort, and conference center amenities. They’re also useful in providing the wayfinding information guests need to remain oriented in a highly immersive environment.
Taking advantage of the new power of LED tickers
The latest LED tickers can communicate in tens of thousands of colors via surface mount diodes (SMDs) that combine high brightness with sharp resolution. Moreover, casinos have a widening range of options for up-to-the-minute, network-hosted subscription content. LED tickers also offer greater flexibility than ever before over content creation, timing, formatting, and operation. They can even be installed in weatherproof cabinets for outdoor use.
To learn more about how LED tickers combine with other digital display technologies, check out our article, “Enhancing the Casino Guest Experience with Digital Display Technology and Content,” and read our case studies about Alpha’s transformative work for the Muckleshoot Casino Resort in Washington State, the Route 66 Casino in Albuquerque, New Mexico, and the Coushatta Casino Resort in Louisiana.
How do LED tickers enhance the casino guest experience?
LED Tickers add excitement to the casino guest experience and are an effective tool to impart the kinds of information casino guests value. By showing text and images in a continuous scroll similar to stock tickers, this technology engages views with the power of a “breaking news” alert and the flexibility of today’s display and streaming technology. Moreover, the versatility with which they can be integrated into a wide variety of locations makes LED tickers an effective tool to bring new utility to challenging spaces.
What kind of information LED tickers display in a casino?
LED Tickers can display up-to-the-minute messaging in thousands of colors, at very high brightness and resolution. Applications abound across the casino guest experience. For sportsbooks, they provide live scores, odds, betting lines, propositions, fantasy scores, hires and fires, trades, recaps, and breaking sports news. Elsewhere in the casino environment, they communicate running jackpot totals and alert casino guests to jackpot winners. They can remind casino guests of the imminent start time of a performance, highlight signature food and drink offerings, and promote a wide range of gaming, resort, and conference center amenities. They’re also useful in providing the wayfinding information guests need to remain oriented in a highly immersive environment.
How do LED tickers assist guests in a casino?
Casinos are immersive, feature-rich environments that for some guests can be disorienting. To meet the challenge of creating a setting that is at once transportive and also easily navigable, casinos can use LED tickers, among other tools, for wayfinding purposes. They alert guests to a wide range of amenities and guide them to the casino features they are most interested in. LED tickers also provide information that is integral to certain casino amenities such as sportsbooks, which use them to alert guests to scores, odds, betting lines, propositions, fantasy scores, hires and fires, trades, recaps, and breaking sports news. Additionally, tickers can provide important promotional information that enables guests to enjoy a richer experience in the casino.
How does Alpha enable casinos to create the experience possible with LED tickers?
Alpha’s multi-industry mastery, combined with decades of casino integration experience, enables the Alpha team to offer clients a wider range of possibilities to realize their vision. Alpha leverages particularly deep expertise in LED display technology, including tickers. Further, Alpha has the end-to-end capabilities necessary to design, comprehensively integrate and support custom casino solutions with speed, precision, and single-source accountability. The first step in designing an effective LED ticker solution is discovery – the phase where Alpha team members meet with the client to understand their vision for the integration. Combining the information Alpha gleans during discovery with the deep industry knowledge our experts have accumulated over time, Alpha then creates an LED ticker solution that is optimized for the client. Alpha is also able to provide ongoing service and support to ensure that its clients are always in full command of the solution Alpha has provided.
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